Funnily enough, Heads, Hearts & Hands is also how we approach the work. These three questions are a simple but effective framework to get started and a checklist to return to assess the work as it progresses. The only prerequisite is having a clear understanding of WHO the humans are you want to connect with – your audience.
What do you want people to
THINK?
What do you want people to
FEEL?
What do you want people to
DO?
We’re a collective of best in class thinkers and content makers free from the old bricks and mortar agency model. This allows us to provide a more cost effective and bespoke service for our clients.
We’re an enthusiastic bunch that love to solve and create campaigns for this ever changing world. Founder Kelly Lovelock is an award winning, multi-skilled creative with over 20 years’ experience. Initially a professional surfer from Raglan, Lovelock moved into advertising after his creative talents were noticed by one of his sponsors – surf brand Volcom. From there Lovelock’s advertising career took off as his work was noticed and he worked his way through some of the top agencies in Australia and New Zealand, including Publicis Mojo (Sydney) and FCB (Auckland) earning numerous accolades along the way.
Lovelock’s award winning work includes successfully pranking the NZ media industry with the ‘Secret Diary of a Call Girl’ campaign for Prime TV, selling groceries without ever advertising prices by using a stick figure, and made it okay to say no to having a drink by introducing the term ‘No more beersies’ to the world.
For the last four years Lovelock has been working as a creative consultant for a raft of NZ owned companies while working out of Wanaka and more recently Christchurch.
